漢堡哥 ‧ 壽司妹

這篇文章分享給對Google Ads搜尋認證有興趣的朋友們，壽司妹能夠順利考過也是看了許多網友分享的準備心得及考古題，由於準備考試前看的都是中文說明、影片及考題，所以第一次考試考中文版，雖然順利考了94分通過認證，但沒辦法知道錯了哪些題目實在有點痛苦(太想要訂正考卷)！偶然發現一份英文考古題感覺蠻可信的，念完之後再考一次英文版竟然考了100分！認真比對了之前覺得可能答錯的題目，發現有些問題可能因為翻譯關係，中文變得很難懂，所以也蠻建議大家可以考英文版，感覺跟考GA一樣，考英文版比較沒有翻譯失真問題呢！以下就分享這次壽司妹準備考試的方式及英文的考題~

【報名測驗網站】
網站：Academy for Ads
須通過Google Ads入門測驗+Google Ads搜尋廣告測驗2種測驗，才能得到 Google Ads搜尋廣告認證！
1.Google Ads Fundamentals Assessment
2.Google Ads Search Advertising Assessment 
*小提醒：回答完一題按下一題就不能回頭改答案了，要特別小心喔！

接下來如果對多媒體廣告認證、購物廣告認證、行動廣告認證...等其他認證有興趣，還可以再繼續研讀跟參加認證考試！

【考試前的準備】
1.Academy for Ads 測驗應考指南：
測驗網站裡面就有廣告入門跟搜尋廣告測驗應考指南可以研讀，章節裡很多Google Ads說明延伸資訊，資料量蠻龐大的念起來蠻不輕鬆的！但實際考試內容是以觀念題居多，有些Google Ads說明裡的資訊比較像操作手冊，應該是實作時比較會用到，考試不太會考這種像說明書的內容 ，也沒有什麼陷阱題，大家可以安心做答，答對80%題目就可以過關！

2.Google Taiwan YouTube 頻道：
(1)Google 數位火星計劃 | Google Ads 入門課程
(2)Google 數位火星計劃 | Google Ads 搜尋廣告課程
影片的說明方式對於沒接觸過Google Ads的人來說，是比較輕鬆可以有大致概念的方法，但其實影片內容也蠻多的，而且少部分內容可能比較舊還沒更新(隨著時代進步Google Ads一直有再進化)，所以只看影片絕對會考不過喔！但還是可以先看看，熟悉一下再研讀 Academy for Ads 測驗應考指南，感覺比較能夠吸收！

3.網路上搜尋到的考古題：
用關鍵字可以找到一些網友分享的考古題，但因為考完試官方並不會給正確答案，所以網友們大多都是分享考完試的分數及他們的答案，大部分都考90%以上所以可以參考，但如果某些答案覺得有些怪怪的，不妨也有自信地用自己的想法回答看看喔！分享考古題是為了讓大家在正式考試前，可以先試做一下看看對哪些內容還有不熟悉的地方可以再複習一下，考試的時候還是要靠自己認真解答喔！壽司妹的經驗是入門測驗還比較困難，並沒有考得非常高分，所以也就不分享考古題給大家啦！

【Google Ads搜尋廣告認證-英文考題分享，共102題】
目前先分享英文版，有時間會再整理補充中英文對照版上來，因為邊考試邊紀錄不知道有沒有手誤的地方，如果有誤還請見諒！

(1) You want to use Google Ads to promote your dog-sitting service. What kind of campaign might you create to reach dog owners, whether they’re searching on Google or surfing a pet-supply website?
-Display Network
-Search Network with Display opt-in*
-Universal App
-Search Network

(2) You're the account manager for a client who wants to increase reservations at her boutique hotel. You've been manually managing the bids for her campaigns, and you’re looking for ways to save time and optimize. How can you most effectively do this?
-Continue to manually set the bids to focus on driving clicks to the site in order to drive conversions
-Create 1 campaign and apply target search page location bidding to drive visibility and reservations
-Create 2 separate campaigns that include a mix of brand keywords and highly targeted keywords, and apply maximize click bidding to each campaign
-Apply target cost-per-acquisition (CPA) bidding to drive conversions at her desired CPA*

(3) With call extensions, a customer who searches for Thai food on her mobile phone can see an ad for a Thai restaurant, along with a phone number, and make the call with one click. How is that priced?
-Negotiated in advance, with bulk discounts
-Flat fee, based on the caller's phone model
-The same as when someone clicks on an ad*
-By the minute, based on the length of the call

(4) According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine?
-Shoe stores near me*
-Shoe store addresses
-Shoe store sales
-Great shoe stores

(5) Return on investment (ROI) information can help you manage a client's campaign by helping you determine how to:
-optimize your client's keywords
-optimize your client's ad text
-All of the listed answers are correct*
-adjust your client's budget

(6) The automated "Maximize clicks" bid strategy attempts to get advertisers the most:
-conversions based on their conversion goals
-impressions for their daily budget
-impressions in their preferred position range
-clicks for their daily budget*

(7) How does target cost-per-acquisition (CPA) bidding determine the optimal cost-per-click (CPC)  bid?
-It adjusts CPC bids based on existing bid adjustments
-It uses conversion history to set higher bids when a conversion is more likely* 
-It sets CPC bids as one-tenth of the current CPA bid setting
-It bids a static CPC value based on the current maximum CPC settings

(8) You're reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business appears only in organic search for queries such as "boat snorkeling tour" and "beachside snorkeling tour." You can use this information to:
-increase the budget for all of her campaigns that contain these queries as keywords
-increase the bids for the keywords that include the terms "boat," "snorkeling," and "beachside"
-lower the budget for all of her campaigns that contain these queries as keywords
-create 2 separate ad groups focused on boat and beachside snorkeling and include these queries as keywords*

(9) Why would the data for a Search Network campaign show conversions but no view-through conversions?
-A view-through conversion is counted when someone clicks on an image or rich media ad on the Display Network and converts on the site
-A view-through conversion is counted when someone clicks on an ad in Google Search and converts on the site
-A view-through conversion is counted when someone sees an ad in Google Search and calls the business
-A view-through conversion is counted when someone sees an image or rich media ad on the Display Network but doesn’t click, and later converts on the site*

(10) Which conversion metric can give you more insight into how your ads drive conversions on mobile phones, computers, and tablets?
-Click-through conversions
-Cross-through conversions
-Cross-OS conversions
-Cross-device conversions*

(11) Dynamic search ads would be most helpful for:
-campaigns that need to reduce exposure on competitive keywords
-a global, online clothing retailer that changes its inventory seasonally*
-moving an ad's position dynamically in whatever direction a person's eyes are looking
-a local restaurant with a dynamically changing menu that offers fresh, new entrees every day

(12) Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?
-Imports
-Website
-Phone calls*
-Apps

(13) You have a food truck and want to reach people who are nearby on their mobile phones. Your maximum cost-per-click (max. CPC)  bid is US$1. You set a mobile bid adjustment of +20% and a location bid adjustment of +50%. What's the final bid amount?
-US$2
-US$2.80
-US$1.70
-US$1.80*

(14) If you're currently using text, display, and video ads but also want to more specifically control spending on ads that appear when someone searches on Google, which additional campaign type would you choose?
-Display Network
-Universal App
-Search Network with Display opt-in
-Search Network*

(15) True or false: If you'd prefer to reach as many people as possible, use exact match or phrase match keywords.
-False*
-True

(16) Which option can you use to capture potential business later in the day, even on a limited budget?
-Bid capping
-Ad delivery*
-Ad automation
-Bid allocation

(17) You have a budget of US$75 per day for your client’s Search campaign, and you’d like to set a maximum cost-per-click (max. CPC) bid of US$1. How can you validate that this is the right bid amount for getting the most clicks?
-Use bid simulators to see CPC estimates*
-Bid across multiple ad groups to determine the average
-Raise your max. CPC to US$3 to cover possible competitive bids
-Try various CPC amounts to determine the average

(18) Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purchase. What tool should she use to reach these people on the Search Network?
-Dynamic search ads
-Flexible bidding
-Retargeting lists for text ads
-Remarketing lists for search ads*

(19) An advertiser enables target cost-per-acquisition (CPA)  bidding and notices that conversions decrease. What might cause this?
-The conversion tracking code snippet was not added to the site
-The target CPA bid was higher than the recommended amount
-The target CPA bid was lower than the recommended amount*
-The cost-per-click (CPC) bid was lower than the recommended amount

(20) n advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:
-a catalog of spring and summer dresses
-top-selling dresses for all seasons
-a single best-selling dress
-spring dresses in several colors*

(21) Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?
-To make sure “Sweet & spicy coconut” continues to be the bestseller
-To show ads promoting “Sweet & spicy coconut” to people searching for that flavor*
-To show ads promoting all the flavors to people searching for “gourmet popcorn”
-It's most efficient to have a single ad group

(22) The majority of consumers want ads customized to their:
-age group
-city, zip code, or immediate surroundings*
-interests and hobbies
-country or nationality

(23) Blake is selling baseball caps and using conversion tracking. What information might he learn from the conversion tracking data?
-Most people clicking on his ad already own at least 1 baseball cap
-Lots of his site visitors are signing up for his baseball trivia newsletter*
-Lots of his site visitors are 49ers fans
-Most of his customers are watching a ballgame when they visit his site

(24) Hannah is having a sale. In her ads, she wants to include the amount of time left in the sale. What’s the best way to do this?
-Insert the Google Ads clock icon in each ad
-Note the sale end date in the text
-Use the “Sale duration” function
-Use the “Countdown” function*

(25) An advertiser targeting only France determines that clicks have been received from people in Switzerland. Why might this happen?
-French people visiting Switzerland are searching on Google for information about Switzerland
-Swiss people are searching on Google for information about Switzerland
-People located in France are using Swiss-related words like “hotels in Switzerland”
-People located in Switzerland are searching using France-related words, like “hotels in Paris” *

(26) The format of a Shopping ad is different from that of a standard text ad in that it includes:
-a product image, background color, and price
-a product image, title, price, and extension
-a product image, title, price, and merchant name*
-a product image, title, and price

(27) To get an idea of whether you should continue to run a Search Network campaign on search partner sites, you can:
-evaluate the campaign's performance on search partner sites vs. display partner sites
-use Keyword Planner to evaluate how the campaign might perform better on search partner sites
-review the Overviews page to see the top searches on Google.com that caused your ads to display
-segment the campaign's data by network and evaluate its performance on search partner sites*

(28) Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do to bring in more prospective customers?
-Add a call-only extension to her ad
-Include a link to her mobile website in her ad
-Use sitelink extensions
-Add a mobile-app extension to her ad*

(29) Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this?
-Lower her maximum cost-per-click (max. CPC) 
-Raise her maximum cost-per-click (max. CPC) *
-Add a second type of extension
-Lower her Ad Rank

(30) You have a maximum cost-per-click (max. CPC) bid of US$2 for a keyword. To determine the prospective impact of raising this bid to US$3, you could use:
-Portfolio Simulator
-Keyword Simulator
-CPC Simulator
-Bid Simulator*

(31) An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?
-The advertiser's landing page is down for maintenance
-The edited ad is less relevant to the keywords in the ad group*
-The edited ad has a lower conversion rate
-The advertiser’s budget has been depleted

(32) You can add a “+” modifier in front of the words in a broad match keyword to:
-override a negative keyword with a positive one
-indicate that this keyword should be dynamically inserted in your ad text
-specify that someone’s search must include certain words or their close variations*
-specify that certain words and their close variants be prioritized

(33) You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should:
-estimate revenue based on in store sales, factor out gross margins, and subtract Google Ads costs
-estimate revenue based on online sales, factor out gross margins, and subtract Google Ads costs
-estimate revenue based on the value of an Google Ads customer, factor out gross margins, and subtract Google Ads costs*
-estimate revenue based on the value of a click, factor out gross margins, and subtract Google Ads costs

(34) Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can't do with an individual account?
-Access the Google Ads Application Programming Interface (API) 
-Upgrade multiple manager accounts
-Use a single sign-in for all accounts*
-Upgrade each individual Google Ads account

(35) You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?
-Target CPA Planner
-Target CPA Simulator*
-Keyword Simulator
-Target Bid Simulator

(36) According to Google data, 70% of mobile searchers who've recently made a purchase have:
-called a similar business from their phone
-saved a business as a contact on their phone
-visited a business's website from the search results page
-clicked to call a business from the search results page*

(37) You have a friend starting her first Google Ads campaign. What would you suggest about how to choose keywords?
-Include more than 50 keywords in 1 ad group
-Set a theme for each campaign and choose related keywords
-Keep each keyword to a single word, rather than a phrase
-Set a theme for each ad group and choose related keywords*

(38) True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.
-False*
-True

(39) You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC)  bids within the budget constraint, which result is most likely?
-Receive fewer conversions while paying less on average per conversion
-Receive fewer conversions while paying more on average per conversion*
-Receive more conversions while paying less on average per conversion
-Receive more conversions while paying more on average per conversion

(40) Each of these are benefits you’d expect from Shopping ads except:
-free listings*
-better-qualified leads
-ease of targeting without needing keywords
-more traffic and leads

(41) A new client wants to promote his 3 Indian restaurants, in different areas of London, to people searching for places to eat. How might you organize his account?
-Create 1 campaign with an ad group for each menu item
-Create 1 campaign with an ad group for all restaurant locations
-Create several campaigns with 2 ad groups each: dine in and takeout
-Create 1 campaign with an ad group for each restaurant location*

(42) Jose has a limited Google Ads budget, and his ads aren’t showing as often as he wants. How might he improve results without spending more money on the campaigns limited by budget?
-Slightly raise bids
-Replace his 3 most expensive keywords with lower-priced keywords
-Slightly lower bids*
-Choose accelerated instead of standard delivery

(43) To create a customer experience that’s relevant and useful at every touchpoint, a search advertiser should focus on:
-addressing consumers' needs*
-running ads only on mobile devices
-carrying over the theme of her traditional ad campaign to her online campaign
-launching a cross-device campaign

(44) A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on "roses"?
-The "Contact us" page
-The page showing rose bouquets*
-The home page, showing 5 types of bouquets that include roses
-The page on which people can sign up for coupons

(45) You can use target cost-per-acquisition (CPA) bidding to help:
-get as many conversions as possible within a flexible budget range
-get as many clicks as possible within your budget
-generate more clicks than manual bidding would generate
-get as many conversions as possible within your budget*

(46) If you want to target ads to only people who speak Spanish, you can:
-write your ad and keywords in Spanish and target the Spanish language*
-have Google translate your ad and keywords into Spanish
-write your ad and keywords in English and target the Spanish language
-in your ad text, make a reference to Spanish speakers

(47) Fran decides to use custom ad scheduling to promote her farm-to-table restaurant. Why did she choose this option?
-She can’t afford to run ads at all times of the day and on all days of the week
-Her ads generate 95% of her business on Fridays, so she’d like to show them more on that day*
-She prefers not to limit ad exposure, regardless of when the restaurant is open
-Her "goal' is for people to visit her website

(48) Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?
-Use the bid strategy “Maximize engagement”
-Customize the app for each format (phone, tablet, computer) 
-Set up custom deep links*
-Add some large, memory-intensive graphics

(49) A furniture store owner is creating her first Google Ads campaign. What's the best way to group her products?
-Create a new campaign for every bed she sells in her store
-Group them in a single ad group
-Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds*
-Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network

(50) Megan enabled target cost-per-acquisition (CPA) bidding in all 6 of her campaigns. How can she tell if it’s improving her campaign performance?
-Monitor overall changes in clicks received
-Compare average CPA and conversion rate before and after using target CPA bidding*
-Enable and disable target CPA bidding every other day to observe differences
-Install a new conversion tracking code

(51) You might analyze exact match impression share data to get an idea of:
-the number of times your ads were shown on the Search Network
-the number of eligible impressions your broad match keywords received
-the percentage of eligible impressions you received for searches that exactly matched content on your landing page
-the percentage of eligible impressions you received for searches that exactly matched your keywords*

(52) An ad group contains the phrase-matched keyword "underwater camera." Which search query may trigger an ad in this ad group to be shown?
-underwater lens camera
-camera for use under water
-underwater camera case*
-underwater digital camera

(53) Which best describes the relationship between maximum cost-per-click (max. CPC)  bids and Ad Rank?
-An increased CPC bid leads directly to a small increase in Ad Rank
-A CPC bid only affects Ad Rank on the Search Network
-A CPC bid is one factor that affects Ad Rank*
-An increased CPC bid leads directly to a large increase in Ad Rank

(54) The keyword insertion code in an ad's headline is "Buy {KeyWord:Books}." The ad appears when someone searches on "flower books" and the query matches a broad match keyword, "gardening books." How would the headline read?
-Buy flower-arranging books
-Buy keyword books
-Buy Gardening Books*
-Buy plant books

(55) A client is asking you why he should evaluate the number of clicks on his search ads relative to the number of impressions received. What should you tell him?
-He can get an idea of how many people double clicked his ads
-He can better understand what happens after potential customers click his ads
-He can get an idea of how many people who've seen his ads actually became customers
-He can better understand whether potential customers find his ads appealing*

(56) An advertiser who uses ad scheduling has a custom bid adjustment for 9 p.m. to 12 a.m. on weeknights. The normal bid is US$0.40 and the bid multiplier is -25%. How much is the advertiser bidding for that time period?
-US$0.31
-US$0.30*
-US$0.32
-US$0.03

(57) Which report and metric should you analyze to see how often your client's ads are showing above search results in comparison with other advertisers?
-Average position metric from the Auction Insights report
-Ad group data that you customize with the Report Editor
-Ad average position metric from the paid & organic report
-Top of page rate metric from the Auction insights report*

(58) Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?
-Maximize clicks
-Target return on ad spend (ROAS) 
-Target outranking share*
-Enhanced cost-per-click (ECPC) 

(59) n advertiser implements target cost-per-acquisition (CPA)  bidding and notices that the campaigns are receiving fewer conversions. What could help increase the number of conversions?
-Set the campaign budget to a 30-day cycle
-Specify the bid amount for each individual campaign
-Increase the target CPA bid*
-Try a different automated bid strategy

(60) Zoe has a website selling customizable electronic greeting cards. What could be interfering with her getting the most possible conversions?
-It’s obvious on the landing page that she's selling greeting cards
-When people click the ad, they're taken to the get-well category*
-Some of her keywords are on the landing page
-The landing page shows popular cards, with easy navigation to specific categories like birthday, anniversary, congratulations, and get well

(61) You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate.” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:
-We Sell chocolate
-We sell dark chocolate
-We Sell dark chocolate
-We sell Dark Chocolate*

(62) Which statement about ad extensions isn’t true?
-They often appear below the organic search results*
-They tend to improve an ad’s visibility
-They show additional information about a business
-They can help improve clickthrough rate

(63) Which is a best practice for optimizing a landing page for Google Ads?
-Prominent headlines in several font styles and sizes
-Several links to related websites
-The same programming language across the whole site
-Easy-to-navigate content*

(64) Which of these statements is true?
-Location extensions appear when an advertiser targets a geographic location
-Location extensions appear when someone who's physically near the business searches on relevant terms*
-Location targeting determines which business address appears in an extension
-Location targeting enables location extensions

(65) If an advertiser has the same keyword in 2 different ad groups, the one entered in a given auction will have the:
-highest maximum cost-per-click (max. CPC) bid
-highest Ad Rank*
-lowest maximum CPC bid
-highest cost-per-acquisition (CPA) bid

(66) Data shows that your client's ad that appears to people in San Francisco gets 120 conversions at a cost of US$1200 and cost-per-acquisition (CPA) of US$10, while ads showing in Houston get 70 conversions at a cost of US$1400 and CPA of US$20. If you have a CPA goal of US$12, what bid adjustment would you set for each location?
- +40% for San Francisco, -40% for Houston
- +20% for San Francisco, -20% for Houston
- +20% for San Francisco, -40% for Houston*
- +40% for San Francisco, -20% for Houston

(67) According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?
-About 20%
-Nearly everyone who's ready to buy
-About 10%
-About 50%*

(68) Your client sells gardening supplies online. You suggest she use sitelinks because they can:
-take people to blogs about gardening
-be used with Shopping campaigns
-bring people to her site from blogs about gardening
-take people to subpages on her site about gloves, tools, and fertilizer*

(69) Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What's one way he might improve them?
-Stick with the current keywords for 2 months to collect enough viable data
-Click the “Automatic keyword refresh” button
-See the suggestions on the Keywords page
-See the suggestions on the Opportunities page*

(70) True or false: Adding an extension to a text ad improves an advertiser’s Quality Score.
-False*
-True

(71) Which is a best practice for writing an effective text ad?
-Make the text different from what’s on your landing page
-Use a passive verb in the headline
-Write several ads and see which one performs the best*
-Talk about yourself and your business

(72) The strategic use of different marketing channels affects:
-target-customer demographics
-online purchase decisions*
-payment methods
-the average amount of each sale

(73) You’re using target search page location bidding. You know it’s working because you see your ad:
-on the first page of Google search results or in the top positions*
-on the second page of Google search results or in the second positions
-repeatedly mixed in with the organic search results
-at the bottom of the every page of search results

(74) What can you learn from attribution reports?
-Budget usage for all Search campaigns, including limitations and opportunities for more traffic
-The series of steps customers take after completing a conversion, including information on ads, clicks, and other elements of a campaign
-The number of conversions the same customer completes after clicking an ad
-The series of steps customers take before completing a conversion, including information on ads, clicks, and other elements of a campaign*

(75) If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should:
-add a sitelink extension
-create a Universal App campaign*
-include the word “install” in the ad text
-add a call extension

(76) Executives at a small e-commerce company are debating Google Ads performance metrics. If the budget is unlimited as long as return on investment (ROI) is positive, which recommendation best positions the company for maximum profit?
-Decrease the target cost-per-acquisition (CPA) for the campaigns from US$15 to US$10 to drive an increase in profit per customer
-The company's email campaigns are the most profitable, with a cost-per-acquisition of US$15, so it should use that as a benchmark when setting target cost-per-acquisition (CPA) bids
-Ad spend should always be 7% of revenue, which should be used as the target ROI
-Determine whether the campaigns are profitable, then test different target cost-per-acquisition (CPA) bid increases to see which maximizes total profit*

(77) If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in traffic?
-Up to US$30
-Up to US$21
-Up to US$24*
-Up to US$20

(78) After searching for shoes, Sean clicks on an ad promoting a sale on sneakers, which has several pop-ups. What should the advertiser do to improve Sean’s experience?
-Ensure that the pop-ups get Sean's attention
-Remove all but one of the pop-ups
-Ensure that the pop-ups relate to the search
-Remove the pop-ups*

(79) A client wants to get more clicks on his ad and also raise his Quality Score. Which of these actions may get him more clicks but won’t raise his Quality Score?
-Reducing prices on his inventory
-Adding an extension*
-Improving a lower-level page on his website
-Using the Shopping ad format

(80) One factor the Google Ads system uses to calculate an ad's actual cost-per-click (CPC)  is the:
-maximum CPC bid of the ad showing one position lower on the page*
-location targeting of the ad showing one position lower on the page
-cost-per-thousand impressions (CPM) of the ad showing one position lower on the page
-maximum CPC bid of the ad showing in the #1 position on the page

(81) An advertiser wants to improve the position of ads on Google but isn't willing to raise bids. What else could increase Ad Rank?
-Review impression share data to identify missed opportunities
-Lower bids on keywords with a low clickthrough rate (CTR) 
-Make changes to improve the components of Quality Score*
-Change keyword match types from exact match to phrase match

(82) You're reviewing the campaigns of a new client who wants to better promote his child daycare facility to parents researching childcare on their mobile devices. Currently, his ads include generic text about childcare. To optimize his ads for mobile, you might create an ad with:
-a headline and description text that includes a customer testimonial, and uses the previous visits automated ad extension to let people see when they last visited the client's website
-the mobile version of the facility's website as the landing page, and uses an interactive video showing current students and teachers reading together
-a headline and description text that encourages people to sign up for a tour, and uses location extensions so they know where the client's business is located*
-the computer version of the facility's website as the landing page, and a headline and description text that encourages people to sign up for the facility's newsletter

(83) How would you explain the importance of ad impressions to a client who's concerned that her Search Network campaign is generating impressions but no clicks?
-They can help her evaluate how engaging her ad is to potential customers
-They can help her calculate how often someone clicked on her ad and then converted
-They can give her an idea of how often someone clicked on her ad
-They can give her an idea of how often her ad is shown to potential customers*

(84) How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client's Search Network campaign?
-Cost-per-conversion data can indicate whether her profit will increase
-Knowing the cost-per-conversion can help her better optimize the campaign's keywords
-Cost-per-conversion data can be compared with competitors’ cost-per-conversion data
-Knowing the cost-per-conversion can help her better optimize the campaign's bids and budgets*

(85) An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:
-has fewer than 15 conversions in the last 30 days*
-has fewer than 5 conversions in the last 15 days
-is using another automated bid strategy
-is using Google Analytics

(86) Search terms report data shows that people who click on ads promoting your prescription glasses were searching for terms like "wine glasses" and "drinking glasses." Which might you add as negative keywords to prevent your ads from showing on such searches?
- "drinking" and "glasses"
- "wine" and "drinking"*
- "glasses" and "wine"
- "prescription" and "glasses"

(87) How would you determine the clickthrough rate (CTR) for a client's search ads?
-Evaluate the number of clicks the ad accrues per day
-Divide the number of impressions the ad gets by the number of clicks it gets
-Divide the number of impressions the ad gets by its average position
-Divide the number of clicks the ad gets by the number of impressions it gets*

(88) Which statement is true?
-Ads with call extensions only let people call the business
-Call extensions send people to a landing page with a phone number
-Call-only ads are available exclusively on the Display Network
-Call-only ads only let people call the business*

(89) The owners of a coffeehouse would like to run an "afternoon espresso" promotion to increase sales on weekdays. Which Google Ads feature would be most effective for preventing their search ads from appearing at night and on weekends?
-Keyword Planner
-Managed placements
-Automatic bidding
-Custom ad scheduling*

(90) Your client's product costs US$50 to produce, and it sells for US$150. She's sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI)  to help her understand the benefit of using Google Ads?
- [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend) 
- [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend) *
- [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend) 
- US$1500 (revenue) / US$1200 (cost + Google Ads spend) 

(91) You have an online electronics business and you’ve set up an ad group for digital cameras. What keywords could make this ad group as effective as possible?
-Words from headlines on your website, like “electronics” and “sale on cameras”
-General phrases related to photography, like "camera lens" and "camera base"
-Brand names of your top competitors’ cameras
-Words in your ad text, like model names of digital cameras*

(92) Drew is selling math textbooks and using cost-per-click (CPC) bidding for his campaign. What’s the final cost each time his ad is clicked?
-The average amount charged each time someone clicks on his ad
-The projected maximum cost-per-click (max. CPC) 
-The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction*
-The average amount needed to make the ad appear somewhere on the page

(93) Keyword Planner can do all of these things except:
-suggest keywords and ad groups that may not have occurred to you
-provide historical statistics on search volume
-Show search volume trends
-provide Quality Score estimates and validate keywords*

(94) Dustin wants to write a great text ad that will get people's attention when they're searching on Google. What should he do to generate the most clicks?
-Include his business address in the ad text
-Put special characters in the ad headline
-Put the ad headline in all capital letters
-Include his keywords in the ad text*

(95) Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?
-“Design Your Own T-shirt”*
-“Custom Tees, Click Here”
-“We sell custom t-shirts!”
-“Free shipping on CuStOm Ts”

(96) AdWords Editor lets users do all of these things except:
-export and import files
-keep working while offline
-simultaneously make edits to multiple accounts online*
-view statistics for all campaigns

(97) According to Google data, after seeing an ad on their smartphone, more than half of people:
-send a text
-go to a store and buy the product
-go to the company's website and buy the product
-do a mobile search*

(98) You manage the campaigns for a client that runs a wine tour business in Florence. The ads have stopped showing on Google. If the budget is limited, what might help make sure the ads show?
-Use accelerated delivery to show the ads throughout the day to make sure that the entire budget isn't spent in the morning
-Raise the target cost-per-acquisition (CPA) bid
-Improve the quality of the campaigns' keywords by making sure they're relevant to the ads' text and landing pages*
-Use target outranking share bidding

(99) Someone searches on "laptop computers" and clicks an ad. Which landing page would be most relevant?
-A page showing a tablet
-A computer store homepage
-A page showing both laptops and desktops
-A page showing laptops*

(100) A successful Google Ads text ad:
-ties the call-to-action to the landing page*
-talks about the advertiser's reputation
-mentions at least 4 key selling points
-has a wrapping headline and at least 2 paragraphs of text

(101) Roxanne’s online estate-jewelry sales are lagging despite running a great text ad. What else might she do to drive sales?
-Add a location extension to her ad
-Use the Shopping ad format*
-Increase the number of keywords in each ad group
-Increase her maximum cost-per-click (max. CPC) bid

(102) High quality ratings for an ad can:
-increase how often people click on it
-be achieved with an increase in bid
-improve its position*
-increase its average cost-per-click (avg. CPC) bid

祝大家考試順利！